Disappearing Animals Campaign for Born Free

23.2.2015 | Tags: George Logan, Charity

We're extremely proud of our George Logan for all the work he's been doing for the Born Free foundation, in particular his work with WCRS on the Disappearing Animals campaign

George headed down to the launch of the ads, displayed on the gigantic digital billboards at Vauxhall, to photograph one of the founders of the Born Free Foundation - Virginia McKenna.

Here's some quotes from the press release, which has gone out on the WCRS blog today.

Virginia McKenna OBE, Actress and Founder of the Born Free Foundation said:

“We can go to the moon. We may go to Mars. But we cannot recreate elephants, lions, rhinos and all the other critically endangered wild animals when they have gone. Except as stuffed replicas in a museum. Can we really live with that? The extinction of all these beautiful, extraordinary creatures because we didn’t care enough about them? Animals who lived on the earth long before we came along? Surely we must shout “NO!” I do and I hope you will too. It is unimaginable that we would allow the animals who formed the wilderness, and that we say we treasure, become extinct. These beautiful images, this Born Free campaign, carry a powerful message. A warning we dare not ignore. Please add your voice to ours. These are the living treasures of the world”.

Leon Jaume, Executive Creative Director at WCRS said:

“Advertising is prone to hyperbole, but there is nothing exaggerated about our depiction of the plight of African wildlife. Urgency is tipping into desperation and unless something is done quickly, animals we take for granted could disappear for ever. Our posters aim to convey that message as strongly and simply as possible.”

Billy Faithfull, Executive Creative Director at WCRS said:

“Born Free feel so passionately that the extinction of iconic African animals can and must be reversed. In this campaign, beautiful photography, modern media technology and good old fashioned writing combine to attempt in some way to make this a reality. There’s real power and persuasion in the defeatist tone of voice in the line ‘There’s no point in saving the last Lion on earth’. It gives you a taste of the futility that we must to everything to avoid. We hope, for those last Lions and Elephants, that it will have some effect.”

Of course, we're in no doubt that you should get behind this charity and the important values they stand for. Visit the Born Free website here.

See the campaign images over in George's folio.

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