Shooting Alongside a TVC

25.11.2021 |

Motion shoots alongside stills often see both departments competing with each other for limited resources; locations, talent, light, props and of course time. It’s easy to assume that the result will be compromised but that doesn’t have to be the case. As you’ll see, we’ve worked with the challenges it presents many, many times and we know all the pitfalls; shooting motion for TVCs ourselves we understand exactly how stills and motion need to get along.

Hoping to prove a point, we thought we’d collect together stills that we’ve shot during a motion production. All the images on this link were shot within the limitations that this way of working can impose, by four of our photographers particularly adept at this special way of working. 

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