About

We started huddled around a brand-new Amstrad 1512, working mostly on food shoots with plate cameras, 10x8 film, and stacks of Polaroids. The world has changed since then, and we’ve been at the forefront of every tectonic shift.

Our history is defined by being "first." We were among the first agents to embrace the internet (and the fax machine!), the first to launch a dedicated new talent group, and the first to represent CGI creators.

Today, we continue that legacy by representing a new breed of photographer-AI artists and establishing best-practice standards for the ethical use of AI (Our AI Approach). We have a history of leading on industry standards; as founders of Photo Agents London, we authored the current best practice / terms and conditions adopted by The Association of Photographers (AOP). PAL were also instrumental establishing guidelines for photo usage.

We have supported a family of photographers through their own incredible journeys—from film to digital (and sometimes back again), and from stills to motion. Over the decades, we have worked alongside industry icons including Gered Mankowitz, Bob Carlos Clarke, and Patrick Lichfield.

Supporting the next generation is very close to our hearts. We are actively involved in lecturing, hosting internships, and recently judged The Cluster Awards. Most recently, we’re pleased to mentor emerging talent through our work with The Kusp, a non-profit dedicated to diversiity in the creative industry.

We’ve quite literally done it all. We have produced 10000+ shoots, underwater, up mountains, on the edge of cliffs, in the rainforest—and most recently, on the moon! Forty years later, we still approach every assignment with the enthusiasm of first-timers. We thrive on the ambitious creativity of our agency colleagues and clients: the bigger and more outlandish the idea, the better!

Our office lives and breathes active creation. We are Niall, Sue, Paul, Louis-Jack, and Gery, a team driven by a shared obsession with visual storytelling. This year alone, we have seen Gery exhibiting at the Venice Biennale and Louis-Jack directing a film for BAFTA, first screening at The Royal Festival Hall.

We’d love to come and see you. There’s nothing quite like the weight of a physical portfolio, and we’d love to share some visual inspiration through our photographers’ latest books. We’ll provide the treats and a batch of our (very) special coffee – which we call ‘Louis’ Fruit Trip’ – it’s the perfect accompaniment to a screen-free hour talking about your next project.

Drop us a line to book a folio show. The Fruit Trip is on us.