Additive CGI

7.1.2014 | Tags: Additive, CGI

Happy New Year and welcome to 2014. A new year, and here we are already reminiscing about the year passed.

2013 was a great year for Horton-Stephens. A highlight was working along side our good friends at Leo Burnett once again. Teaming the CGI talents of Additive, with the photography of Nick Dolding, we were able to help produce this fantastic set of ads.

We're always excited to receive briefs like this one, because we're always blown away by the results our CGI teams come out with. This was certainly no exception.

Additive started by designing the landscapes as solid objects. Once these were signed off, they began to patiently cut the landscapes out from over 600 digital pieces of paper. This is what gives the final piece such a realistic feel. Nick had previously photographed the children in the studio, who were later comped in to very satisfying effect.

If you weren't lucky enough to see the 48 sheets in person, then you'll have to settle with these crops for now.

Click here to see the rest of Additive's CGI folio.

Here's to more great projects in 2014!