Jason began his creative path with a background in fine art and graphic design, though from an early age always had one hand on a camera capturing anything and everything that caught his eye.
Following his assisting years in the early 90's Jason moved into the music industry shooting album covers and juggling this with his life as a rock drummer before turning his attentions towards advertising.
Jason's laid back shooting style creates an effortless relaxed atmosphere both in front and behind the camera whether on location or in the studio. He is renowned for capturing 'of the moment' emotions, experiences and interactions. Ironically these images are created with extremely detailed pre-production to control all the elements according to the minutiae of the client’s brief. Having managed every aspect of the shoot, even creating his own sunshine, Jason then allows the action to unfold ascribing roles to models who are coached to act in character .
This approach has enabled Jason to move seamlessly into the Moving Image arena. He often finds himself shooting both stills and Moving Images on the same project.
Recent clients include: Subaru, Sony, Kellogg's, Costa Coffee, VW, Chrysler, Yorkshire Building Society, Barclaycard, Mateus and Gallo Wines.